The Boys 4 Life Tour Paired Arena Tickets with B2K’s First Studio Album in Nearly 24 Years, Which Hit No. 1 on Apple Music Upon Release

B2K’s First Studio Album Lands Playlist Covers on YouTube Music and Audiomack

HOUSTON, Nov. 12, 2026 /PRNewswire/ — BPC Music Group bet its inaugural album release on B2K, the platinum-selling R&B quartet that hadn’t released a studio album in nearly 24 years. Working with Black Promoters Collective, the label paired B2K’s new album, ECLIPSE, with tickets to the nationwide Boys 4 Life Tour, selling 138,000 ticket-and-album bundles. That momentum carried into release week. ECLIPSE reached No. 1 on Apple Music upon its November 6 release, and B2K landed playlist covers on YouTube Music and Audiomack, an exclusive Rolling Out cover and a slate of new-music placements.

Stream or purchase ECLIPSE [ALBUM SMART LINK]

B2K and BPC Music Group call the approach “newstalgia.” The tour brought Omarion, J-Boog, Lil’ Fizz and Raz-B back together in front of fans who grew up with their music. By including ECLIPSE with tour tickets, B2K gave those fans a way to discover the new album through the same live experience that brought them back to the group’s biggest hits. The collaboration carried into the studio, with tour co-headliner Bow Wow joining B2K on “Boyfriend.”

For BPC Music Group founders Gary Guidry and Troy Brown, both partners in Black Promoters Collective, the campaign put an established sales tactic to work in the streaming era. The two companies used the arena tour as a direct channel for selling new music, reaching fans at the moment they bought their tickets. The 138,000 bundles measure the reach of that offer and give the label another way to gauge the success of a release alongside chart performance, playlist support and media coverage.

“We chose B2K for our first album release because we believed the connection they built with their fans could carry new music nearly 24 years later. The Boys 4 Life Tour gave us a way to make that music part of an experience fans were already excited about. That’s what we mean by newstalgia. We want to broaden what a successful release looks like in the streaming era, and for B2K that starts with the fans who showed up,” said Troy Brown, Co-Founder, BPC Music Group.

During release week, ECLIPSE and its tracks were available across more than 32 digital music services, including Apple Music, Spotify, Amazon Music, YouTube Music, Pandora, Qobuz and Beatport. B2K appeared on the covers of YouTube Music’s Grown Folks Choice and Audiomack’s Verified: R&B. The album appeared in Rated R&B’s “9 Essential New R&B Releases,” Billboard’s “Friday Music Guide” and more. Rolling Out marked the group’s return with its exclusive B2K Cover Experience.

WHAT THE PRESS IS SAYING ABOUT B2K’S ECLIPSE

“With their album ‘Eclipse’ and single ‘Mileage,’ the group is embracing its signature sound while bringing a more mature perspective to the genre they helped define.”
— EBONY

“B2K’s reunion means more than releasing new music … the bandmates bring their individual experiences and personal growth to their new music, inviting their longtime fans along for the ride.”
— theGrio

“A smooth collection of songs that drifts between slow-burn intimacy and slinky grooves, with romance at its core.”
— Rated R&B

“ECLIPSE aims to seamlessly blend the group’s signature vocal harmonies and brotherhood with a contemporary R&B edge.”
— YouKnowIGotSoul

“B2K is making a comeback!”
— HotNewHipHop

Lead single “Mileage” reached No. 1 on Apple Music’s R&B Songs and R&B Videos charts and climbed to No. 23 on Billboard’s Mainstream R&B/Hip-Hop Airplay chart. B2K followed with “Lil Freak” and released “Co-Sign,” written and produced by The Underdogs, alongside the album. Ahead of release, B2K performed a medley of new music and signature hits on NBC’s TODAY on November 4.

About BPC Music Group

Founded by Black Promoters Collective partners Gary Guidry and Troy Brown, BPC Music Group is an independent record label that brings live entertainment and recorded music together. B2K’s ECLIPSE is the label’s inaugural album release.

Media Contact
Tresa Sanders | TreMedia
tresa@tre-media.net

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SOURCE BPC Music Group